Case Studies

How Futurised Transformed North Shore Roof Repairs’ Online Presence for Enhanced Conversions and Visibility
Image

North Shore Roof Repairs

Website Rebuild and SEO

Improve conversions, increase search visibility, fix onsite navigation and page hierarchy.

❝ North Shore Roof Repairs is a roofing service provider that needed a complete website overhaul to enhance its digital presence and drive more customer conversions. They partnered with Futurised to create a website that would be more engaging, easily navigable, and optimised for search engines. ❞

Project Objectives

Our main objectives for the North Shore Roof Repairs website rebuild included:

  1. Improving Lead Generation: Enhance conversion rates by placing contact forms strategically across all pages.
  2. Boosting SEO: Research and integrate high-impact keywords, build out service and area pages, and optimise all website pages for SEO.
  3. Enhancing Content: Drive organic traffic with targeted blog and Google Business posts, and establish North Shore Roof Repairs as an authority in their industry.
  4. User-Friendly Design: Create a streamlined, visually engaging design that is easy for customers to navigate and quickly find information.

Visit North Shore Roof Repairs for tile and metal roof repair, and Whirlybird installation.

ImageImageImage

Approach and Implementation

  • Strategic Contact Form Placement
    We added a highly optimised contact form to every page and sidebar to simplify inquiries. This made it convenient for visitors to reach out at any stage in their browsing journey, boosting conversion opportunities.

  • SEO Overhaul
    We conducted in-depth keyword research to ensure North Shore Roof Repairs would be found by the right audience. Each page was optimised for SEO, including the newly created service and service area pages. Internal linking strategies were applied to guide users through the site and enhance page authority in search engines.

  • Content Development
    We introduced a blog to provide valuable insights on roofing maintenance, repairs, and other related topics. These blog posts were created to attract organic traffic and establish the company as a trusted industry expert. Google Business posts further extended the website’s reach and engagement with the local community.

  • New Page Creation for High-Impact Services and Service Areas
    Futurised created individual service pages and localised service area pages, each with an interactive pin map for better user orientation. These pages improved visibility for high-demand keywords and improved user experience by offering relevant, location-specific information.

  • Redesign and Usability Enhancements
    The entire website was redesigned for a modern look that aligns with the North Shore Roof Repairs brand. Gravity Forms was used to upgrade the contact form functionality, providing a smooth and secure experience for users while allowing easy customisation for future updates.

Results and Impact

Increased Conversions: The strategic placement of contact forms led to a measurable increase in inquiries.

Higher Search Visibility: Comprehensive SEO and keyword integration, along with the optimised service and area pages, resulted in significant improvements in search engine rankings.

Enhanced Engagement: The new blog posts and Google Business content kept visitors engaged and improved brand awareness in local search results.
Improved User Experience: The website redesign made information easier to access, improving user experience and time on site.

4 months of Impressions

Image

Here are the Top 10 Highest-Performing Pages based on impressions over the last six months, showcasing where content is gaining the most visibility and traction.

Image
Image

Creating Engaging Blog Content with Eye-Catching Featured Images

We focused on developing high-quality, informative blog posts to capture our target audience's attention and improve organic reach.

Each post is crafted to provide real value, addressing common questions and offering expert insights that help readers make informed decisions.

This approach boosts engagement and positions the brand as a trusted resource in the industry.

To enhance the visual appeal, we designed custom-featured images for each post.

These images are crafted to be visually striking, grabbing attention when used in social media.

Before & After: Technical Improvements

To enhance the performance of the North Shore Roof Repairs website, we focused on speed and reliability.

Slow loading times were a major issue, so we implemented caching with LiteSpeed to speed up page loads for returning visitors. Pages are cached at the server level.

We also optimised images to reduce their file sizes without losing quality, significantly cutting down loading times.

Image
Image

Transforming the Homepage: From Outdated to Engaging

The old homepage design of North Shore Roof Repairs was outdated and ineffective at showcasing their services. We created a modern homepage that highlights key offerings at the top of the page.

The new design features a clean layout, clear navigation, and prominent calls to action.

This makes it easier for visitors to find information and encourages them to reach out for services.

Image
Image