Case Studies
North Shore Roof Repairs
Website Rebuild and SEO
Improve conversions, increase search visibility, fix onsite navigation and page hierarchy.
Project Objectives
Our main objectives for the North Shore Roof Repairs website rebuild included:
- Improving Lead Generation: Enhance conversion rates by placing contact forms strategically across all pages.
- Boosting SEO: Research and integrate high-impact keywords, build out service and area pages, and optimise all website pages for SEO.
- Enhancing Content: Drive organic traffic with targeted blog and Google Business posts, and establish North Shore Roof Repairs as an authority in their industry.
- User-Friendly Design: Create a streamlined, visually engaging design that is easy for customers to navigate and quickly find information.
Visit North Shore Roof Repairs for tile and metal roof repair, and Whirlybird installation.
Approach and Implementation
Strategic Contact Form Placement
We added a highly optimised contact form to every page and sidebar to simplify inquiries. This made it convenient for visitors to reach out at any stage in their browsing journey, boosting conversion opportunities.SEO Overhaul
We conducted in-depth keyword research to ensure North Shore Roof Repairs would be found by the right audience. Each page was optimised for SEO, including the newly created service and service area pages. Internal linking strategies were applied to guide users through the site and enhance page authority in search engines.Content Development
We introduced a blog to provide valuable insights on roofing maintenance, repairs, and other related topics. These blog posts were created to attract organic traffic and establish the company as a trusted industry expert. Google Business posts further extended the website’s reach and engagement with the local community.New Page Creation for High-Impact Services and Service Areas
Futurised created individual service pages and localised service area pages, each with an interactive pin map for better user orientation. These pages improved visibility for high-demand keywords and improved user experience by offering relevant, location-specific information.Redesign and Usability Enhancements
The entire website was redesigned for a modern look that aligns with the North Shore Roof Repairs brand. Gravity Forms was used to upgrade the contact form functionality, providing a smooth and secure experience for users while allowing easy customisation for future updates.
Results and Impact
Higher Search Visibility: Comprehensive SEO and keyword integration, along with the optimised service and area pages, resulted in significant improvements in search engine rankings.
4 months of Impressions
Here are the Top 10 Highest-Performing Pages based on impressions over the last six months, showcasing where content is gaining the most visibility and traction.
Creating Engaging Blog Content with Eye-Catching Featured Images
We focused on developing high-quality, informative blog posts to capture our target audience's attention and improve organic reach.
Each post is crafted to provide real value, addressing common questions and offering expert insights that help readers make informed decisions.
This approach boosts engagement and positions the brand as a trusted resource in the industry.
To enhance the visual appeal, we designed custom-featured images for each post.
These images are crafted to be visually striking, grabbing attention when used in social media.
Before & After: Technical Improvements
To enhance the performance of the North Shore Roof Repairs website, we focused on speed and reliability.
Slow loading times were a major issue, so we implemented caching with LiteSpeed to speed up page loads for returning visitors. Pages are cached at the server level.
We also optimised images to reduce their file sizes without losing quality, significantly cutting down loading times.
Transforming the Homepage: From Outdated to Engaging
The old homepage design of North Shore Roof Repairs was outdated and ineffective at showcasing their services. We created a modern homepage that highlights key offerings at the top of the page.
The new design features a clean layout, clear navigation, and prominent calls to action.
This makes it easier for visitors to find information and encourages them to reach out for services.