SEO on the Gold Coast

Focus on the metrics that matter. Sales, leads and conversions.

About Clint

Futurised is comprised of Clint Roots and one or two contractors. I built my first website in 1995. In 2001 I worked at an internet advertising company. I developed software in Visual Basic and learned Oracle PL/SQL databases.

In 2002 I moved to London to and learned SQL Server databases and stored procedure programming.

Returning to the Gold Coast I worked in Surfers Paradise programming SQL Server databases.

I developed online website games.

After 8 years as a programmer I started my own business in 2019.

So with my history of:

  • Internet advertising during the dotcom bubble
  • Database development and analysis of large scales of data

I set out to provide an SEO service that delivers quantifiable results (getting leads and generating sales).

SEO client retention

A number of clients have been with us for over 4 years as of March 2024 solely for SEO campaigns.

There are no cookie-cutter solutions.

This type of work takes a lot of time and attention to detail.

Each of our clients has different, custom requirements.

With my programming background, coverage of industry topics for quality content, and conversion rate optimisation, our focus is to increase revenue for our clients organically, without paid advertising.

Futurised has been specialising in SEO services since March 2020.

SEO and conversion

There should always be a goal of conversion:

  • phone calls
  • form submissions

You need a return on your investment, that is our primary focus, not keyword rankings and vanity metrics.

The more quality content a website has, the more entry-points to access that content, resulting in more visitors. Content is the key to your sales.

Our mission is to saturate the topics of your industry with content. This is called a topical map or topical authority.

If your website is difficult to navigate, people will leave.

So we first get the conversion rate optimisation (CRO) fixed, and then begin on content.

The SEO Process

  • CRO (making the site fast to use and easy to navigate, site structure) ->
  • Topical Authority (Research) ->
  • Content Strategy ->
  • On-going Content Creation

Lead Generation

Futurised SEO vs unnamed SEO agency.

Comparing 20 Month SEO Campaigns.
158% increase in leads after switching to Futurised SEO


Comparing 17 Month SEO Campaigns.
82% increase in leads after switching to Futurised SEO


Who cares about page impressions?

This is form submissions, customers looking to buy.

We have been working with this client for over 3 years (the duration of this chart).


Does SEO pay off?

SEO can prove to be a lucrative investment if executed with precision. A well-structured SEO strategy can lead to amplified organic search traffic, heightened search engine rankings, and consequently, increased conversions and sales. Nevertheless, it is imperative to acknowledge that SEO is a prolonged strategy that may not result in immediate outcomes. It mandates unwavering perseverance, forbearance, and continual refinement. The ROI is contingent upon various factors, such as the competitiveness of your industry, the calibre of your website content, and the efficiency of your SEO methodologies.

Does SEO really work?

When it comes to getting your website noticed, SEO is an absolute game-changer. But not everyone has the know-how to navigate the ins and outs of SEO. So, what is SEO? It's the process of optimising your website and content to rank higher on search engines for relevant keywords and phrases. By doing this, you increase the chances of your website being seen by your ideal audience, leading to more traffic, engagement, and conversions.

It's not a one-and-done deal. SEO requires ongoing effort and fine-tuning to maintain and improve your results. Work with experienced professionals or invest in learning best practices to ensure your SEO efforts are paying off. With the right strategy, your website can become a powerful tool for attracting and retaining customers.

Should I pay someone to do SEO?

When it comes to SEO, determining whether to enlist the help of a professional is a critical decision that can have a significant impact on your online presence. It all boils down to your specific needs and capabilities. If you possess the necessary time, resources, and expertise, then you might be able to manage your SEO efforts on your own. However, if you're struggling to keep up with the ever-changing SEO landscape, it's time to bring in a specialist.

Futurised will develop and implement a comprehensive SEO strategy that is tailored to your specific needs. The goal is to drive traffic to your website and increase conversions, leading to greater revenue and profitability for your business.

We can save you time and effort, freeing you up to focus on other aspects of your business that demand your attention.


Compare different SEO providers, the results they achieve, and the services they offer.

We have utilised Futurised services over the past 4 years now and have found Clint to be very reliable, helpful and responsive in meeting all of our internet and hosting needs. We would highly recommend Futurised services to anybody else who would like to promote their business on the web.
Melbourne Paint Protection
Clint provides excellent technical support for our website so we can get on with our work while he takes care of security and updates. If things go wrong with the website he’s always quick to respond and work on solutions. It’s obvious Clint knows what he’s doing, but the best thing is he takes the time to explain things clearly and simply.
I am writing this letter as a humble note of appreciation for the quality service provided by Clint at Futurised whilst dealing with our internet and hosting requirements over the last 4yrs. In all of our dealings with Clint we have been treated with respect and guided through the process and reassured that a speedy resolution & suitable result, within our timeframe & budget was of the utmost importance. Once again thank you for the good service and I wish the company a lot of success.

The best SEO provider for you will depend on your unique needs and budget.

Take a look at How Search Works that explains the ins and outs of Search.

Here are some results we achieved after rebuilding a website focussed on conversion

Conversion is not just on-site, it's off-site as well. When your site appears on Google are people clicking through? If your page titles aren't enticing, your clickthrough rate will suffer.
  • Visitors increased by 73%
  • Page views per session increased
  • Time on site increased
Get Started

What do we do for SEO success?

SEO providers should be performing a number of manual tasks each month. Not just sending you a report of where your keywords are ranking.

Tasks include:

  • Site improvement with a focus on converting
  • Content ideation
  • Writing content and updating existing content
  • Creating pages for suburbs if you service locations
  • Creating pages for your services
  • Thoughtful interlinking of content
  • Building out your blog
  • Site restructure (navigation)
  • On-page (titles, headings, URL)
  • Creating more search engine entry points through long-tail keywords
  • Increasing your website's digital footprint
  • Tagging blog content and configuring relationships
  • Fixing grammatical errors
  • Rewriting outsourced content
  • Optimising images and fixing source code issues
  • Optimising websites for mobile devices

Content examples

How does SEO work?

We work based on a set budget of hours per month starting at 10 hours. After you start seeing results if you want to ramp things up you can increase the budget so that we can generate more content each month. Content creation is the most time consuming aspect of SEO.

How much does SEO cost?

SEO costs $125 plus GST per hour for a minimum of 10 to 15 hours per month.

Many SEO providers are cheap, provide a poor quality service and shoddy results.

What's the difference between PPC and SEO?

PPC is pay per click advertising, it's a way to get to the top of Google by paying them for each click. SEO is when your website is displayed in the search results page organically. We don't offer PPC.

How long does SEO take?

6 months or more. It takes time to create content and for Google to see your website as a topical authority.

We provide reporting where you can see in the first few months if it will be worth continuing the service.

What should you expect with SEO?

An increase in your sales and revenue, otherwise we want you to cancel our services. Cancel anytime, no lock in contracts.

ROI Report

Your SEO report is based on revenue, showing which pages are converting to sales.


SEO work is carried out at $125 plus GST per hour for a minimum of 10 hours per month.

All work is itemised at the end of the month.


Frequently asked Questions

Keyword Research

Sources for collecting traffic generating keywords:

  • Check the keywords that your competitors are ranking for.
  • Discover what people are asking about on Answer The Public and People Also Ask
  • We also use Keywords Everywhere, SEMrush, Surfer SEO and Google Trends
  • Check the keywords that your site is ranking for.
  • At the base of Google search results take ideas from "People also search for"
  • Get ideas from Google Keyword Planner.
  • Get ideas from competitors landing pages in Google Keyword Planner.
  • Manually brainstorm a list of ideas and use Keyword Planner to create more.
  • Get keyword suggestions from other keyword tools.
  • Get keyword ideas from forum posts in your industry.
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Need an SEO Audit?

Check out the details of SEO Audits.