What is transactional email?
Transactional email refers to automated messages sent to individuals based on events related to their interactions with a website. These emails are typically triggered by users. Common examples of transactional emails include: Transactional emails are distinct from promotional emails, which are typically aimed at marketing products or services. Transactional emails have higher open and engagement rates compared to promotional emails. Improving Sender Reputation Futurised recommends Postmark. Postmark is an Email Service Provider (ESP) that specialises in transactional email delivery. If you don’t have good sender reputation, you’ll experience issues with emails going to spam folders or being marked as unverified. Postmark sends transactional emails through a separate IP address keeping those emails away from marketing email streams. This is what allows Postmark to keep their transactional IP … Read More