The Google Setup Guide for Local Leads

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For an Australian small business, your digital presence often starts and ends on a map. The competition for local attention has intensified. Relying on a passive “set and forget” approach to your Google Business Profile is no longer enough to secure a steady stream of leads. A strategic Google setup acts as your digital storefront. It ensures that when someone searches for your services in their immediate area, your business appears with the right information, professional imagery, and the social proof needed to win the click. Your local market is likely more crowded than it was two years ago. When more people move into a suburb, search volume for local “near me” services naturally rises. If your profile is incomplete, … Read More

The Winning SEO Formula for Roofers: Why You Need a Page for Every Service in Every Suburb

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As a roofing contractor, you know the goal isn’t just to have a website; it’s to make your phone ring with qualified, local customers who need your exact services. But how do you make sure that when someone in a specific suburb searches for “metal roof repair,” they find you and not your competition? The answer lies in your website’s structure. Many roofers face a critical decision: should you have a few general pages, or should you build a dedicated page for every single service you offer in every suburb you serve? It’s a question of 50 pages versus 500. While 500 pages sounds like a monumental task, we’re here to tell you it’s the single most powerful strategy for dominating your … Read More

Rovo Dev CLI installation and prompts

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Use AI to streamline your software development process with Rovo Dev CLI. Perform complex development tasks using natural language – like generating, reviewing, and refactoring code, analysing your codebase, writing documentation, debugging issues, and creating unit tests – without leaving your terminal. Install Rovo Dev CLI Open Powershell (change d:\web to your projects folder): Generate an API token from your Atlassian profile (create your own profile). Open CMD prompt: More details are here: https://futurised.atlassian.net/dev-agents/rovo-dev-cli Reference https://rovodevagents-beta.atlassian.net/wiki/external/Yzc2NzI4MTk3YTBhNDdiYjkzZDhhZTc3MjE0ZmE4Y2Q Example prompts Explore your codebase Rovo Dev reads your codebase and answers questions in clear language, helping you quickly navigate familiar codebases and decipher new ones. Explain this repository to me Where is the authentication logic defined What input validation happens during user registration? … Read More

What is transactional email?

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Transactional email refers to automated messages sent to individuals based on events related to their interactions with a website. These emails are typically triggered by users. Common examples of transactional emails include: Transactional emails are distinct from promotional emails, which are typically aimed at marketing products or services. Transactional emails have higher open and engagement rates compared to promotional emails. Improving Sender Reputation Futurised recommends Postmark. Postmark is an Email Service Provider (ESP) that specialises in transactional email delivery. If you don’t have good sender reputation, you’ll experience issues with emails going to spam folders or being marked as unverified. Postmark sends transactional emails through a separate IP address keeping those emails away from marketing email streams. This is what allows Postmark to keep their transactional IP … Read More

How to Regain Your Lost Top Search Rankings

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Like many of you, we’ve felt the impact of the recent algorithm updates. Our home/garden site experienced some big shake-ups, with key money pages that were ranking #1 losing their positions entirely. However, we managed to reclaim our lost rankings (for now). HERE’S OUR STEP-BY-STEP APPROACH: 1. De-optimised the article title: For instance, if we wanted to target the KW “best weed killers,” and our original title was “The 5 Best Weed Killers of 2023” we changed this to “The 5 Best Weed Control Products of 2023, Tested and Reviewed.” For us, this seemed to help a lot. 2. Made the intro more concise: We trimmed our introductions to 3-4 sentences, focusing on highlighting our experience. The intro should pose a relatable … Read More

Microsoft 365 Family Usage

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If you share to an email address, six people can individually use the account. If multiple people use the main login account, that can be logged into five devices. You’ll get more use from a Microsoft 365 Family subscription if sharing to individual email addresses.

Prompts for Blogs ChatGPT

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Output summary tables, meta description, and key takeaways with ChatGPT or the GPT API. GPT Prompt document View the GPT Prompts

How Bing Image Creator lets you generate images from words

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Microsoft has announced the launch of Bing Image Creator, a tool powered by an advanced version of OpenAI’s DALL-E model, which allows users to create images by typing out a description in Bing search engine or Bing Chat. The new feature is currently available in the “Creative mode” of Bing Chat and can be accessed by clicking the icon in the sidebar of Edge browser. How to use Bing Image Creator To use Bing Image Creator, you need to be part of the Bing preview group and access it through either Bing chat or Microsoft Edge sidebar. The easiest way is to visit bing.com/create, which brings up the Image Creator in your browser. This is available to everyone. Start by … Read More

Free to use images for commercial use

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Can I use Google images for commercial use? Unless you have either received express permission from the copyright holder or are using public domain images or images that hold the necessary Creative Commons license, using Google images for your website is violating copyright law. There is a Usage Rights filter for Google Images, but that isn’t always accurate. Free to use images for commercial use (Creative Commons License) The Creative Commons license means you can do any and all of the following: Download the image file Publish, revise, copy, alter, and share that image Use the image (as-is or as you’ve altered it), in both personal and commercial contexts You can use the image without buying any rights, acquiring written permission from the … Read More

Historical Optimisation: How to Choose the Right Content to Update

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We all know how to drive organic traffic to our sites…publish great content! But writing this late on a Friday afternoon as I’m scrambling to wrap up the week, I know all too well that writing a new article or blog post can be a lot of time-consuming hard work. But what if there was a way to drive more organic traffic without having to create new content? There is. You can refresh your existing posts and pages. The only trick is to pick the right ones. Some are calling it “historical optimization” – reaching back into your publishing history and finding old content that can be improved via on-page SEO. With a few tweaks to the old content, historical optimization … Read More