How to Regain Your Lost Top Search Rankings

Like many of you, we’ve felt the impact of the recent algorithm updates. Our home/garden site experienced some big shake-ups, with key money pages that were ranking #1 losing their positions entirely.

However, we managed to reclaim our lost rankings (for now).

HERE’S OUR STEP-BY-STEP APPROACH:

1. De-optimised the article title: For instance, if we wanted to target the KW “best weed killers,” and our original title was “The 5 Best Weed Killers of 2023” we changed this to “The 5 Best Weed Control Products of 2023, Tested and Reviewed.” For us, this seemed to help a lot.

2. Made the intro more concise: We trimmed our introductions to 3-4 sentences, focusing on highlighting our experience. The intro should pose a relatable problem, briefly introduce the blog’s purpose, highlight your years of experience and expertise in your niche, and assure readers of the thorough testing and effectiveness of your recommendations.

Here’s a format we found effective (use as inspiration and finetune for your site):

Struggling with [insert issue or problem here]?

In this blog, we share the best products for [insert issue or problem here], from [specific type 1] to [specific type 2], including [alternative options or categories].

With [number of years] years of experience in [relevant field or industry], we’ve assisted countless [clients/customers/individuals] in overcoming [insert issue or problem] and we’ve personally tested these products in real-world scenarios.

3. Re-indexed pages: We resubmitted the pages to Search Console.

4. Rinsed & repeated. We replicated this process for other affected pages.

Here’s my takeaway from all of this:

Recovery can be swift – almost real time — if your site already has strong EEAT and the content just needs a bit of tweaking.