The Google Setup Guide for Local Leads

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For an Australian small business, your digital presence often starts and ends on a map. The competition for local attention has intensified. Relying on a passive “set and forget” approach to your Google Business Profile is no longer enough to secure a steady stream of leads. A strategic Google setup acts as your digital storefront. It ensures that when someone searches for your services in their immediate area, your business appears with the right information, professional imagery, and the social proof needed to win the click. Your local market is likely more crowded than it was two years ago. When more people move into a suburb, search volume for local “near me” services naturally rises. If your profile is incomplete, … Read More

AU Direct Registrations and Applications

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The Priority Allocation Process closes at 9:59AM AEST on 20 September 2022. Contact Futurised to apply. .au direct domain names – like getyour.au – will be available as a new option for Australian domain owners from 24 March 2022. Separately, the Australian Government is currently reviewing the terms on which it endorses auDA as the administrator of the .au ccTLD. The introduction of the .au namespace will bring Australia in line with countries that already have Top Level Domains, including the United Kingdom (.uk), Canada (.ca), the USA (.us) and New Zealand. .au direct names are general purpose – they’re open to anyone with a verified connection to Australia who wants to create or manage an online presence for themselves … Read More