The Google Setup Guide for Local Leads

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For an Australian small business, your digital presence often starts and ends on a map. The competition for local attention has intensified. Relying on a passive “set and forget” approach to your Google Business Profile is no longer enough to secure a steady stream of leads. A strategic Google setup acts as your digital storefront. It ensures that when someone searches for your services in their immediate area, your business appears with the right information, professional imagery, and the social proof needed to win the click. Your local market is likely more crowded than it was two years ago. When more people move into a suburb, search volume for local “near me” services naturally rises. If your profile is incomplete, … Read More

How Bing Image Creator lets you generate images from words

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Microsoft has announced the launch of Bing Image Creator, a tool powered by an advanced version of OpenAI’s DALL-E model, which allows users to create images by typing out a description in Bing search engine or Bing Chat. The new feature is currently available in the “Creative mode” of Bing Chat and can be accessed by clicking the icon in the sidebar of Edge browser. How to use Bing Image Creator To use Bing Image Creator, you need to be part of the Bing preview group and access it through either Bing chat or Microsoft Edge sidebar. The easiest way is to visit bing.com/create, which brings up the Image Creator in your browser. This is available to everyone. Start by … Read More

Free to use images for commercial use

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Can I use Google images for commercial use? Unless you have either received express permission from the copyright holder or are using public domain images or images that hold the necessary Creative Commons license, using Google images for your website is violating copyright law. There is a Usage Rights filter for Google Images, but that isn’t always accurate. Free to use images for commercial use (Creative Commons License) The Creative Commons license means you can do any and all of the following: Download the image file Publish, revise, copy, alter, and share that image Use the image (as-is or as you’ve altered it), in both personal and commercial contexts You can use the image without buying any rights, acquiring written permission from the … Read More

Historical Optimisation: How to Choose the Right Content to Update

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We all know how to drive organic traffic to our sites…publish great content! But writing this late on a Friday afternoon as I’m scrambling to wrap up the week, I know all too well that writing a new article or blog post can be a lot of time-consuming hard work. But what if there was a way to drive more organic traffic without having to create new content? There is. You can refresh your existing posts and pages. The only trick is to pick the right ones. Some are calling it “historical optimization” – reaching back into your publishing history and finding old content that can be improved via on-page SEO. With a few tweaks to the old content, historical optimization … Read More

Switching from Yoast SEO to the SEO Framework using SEO Data Transporter

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Even though Yoast SEO is what you’ve probably heard of, and the most used SEO plugin for WordPress, I find SEO work easier to carry out using The SEO Framework. SEO Framework emphasises simplicity. The developer is very active in the support forum . Even the free version of The SEO Framework has much better support than the paid version of Yoast. I find Yoast’s on-page analysis to be distracting and it encourages over-optimisation of content. As long as your content is clear and of a high standard Google will rank it accordingly and this is more important than any typing assistant. Yoast makes it look like your writing is hurting your SEO when it’s not. The SEO Framework offers … Read More

Optimise WordPress for Speed

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The first step towards improving your website’s loading time Host your website on a web server that runs LiteSpeed. After that, install the LiteSpeed WordPress plugin, activate it and configure. It’s one of the most powerful caching plugins available and doesn’t interfere with the building of websites. Once your website is built, the first visitor to each page will cause that page to be compiled on the server. Visitor who later arrive will be served the pre-compiled version of the page, instead of requiring PHP to compile the page, that major time-saving step is skipped. Here are the results before and after installing LiteSpeed plugin. Pre-compiled WordPress sites optimised for speed Don’t rely on numbers output from Google PageSpeed, GTMetrix … Read More